About Us

Great British Woodwool Ltd was founded in September 2018 when we recognised the potential to develop a new business from the foundations of a discontinued local manufacturing facility. Based in the heart of Mid Wales we have an abundance of local, well-managed woodlands from which to source our timber.

The Managing Director, Craig Pugh, has many years experience in the timber industry having run a successful arboricultural business giving him a good understanding of the raw material and its properties.

Since starting the business, we have spent time to understand the product and processes and are investing in new equipment enabling us to continually develop and improve the production and quality of our wood wool.

With the world focusing on climate change and its impact on the environment, as a natural product, we believe our wood wool offers a sustainable alternative to plastic packaging alongside its many other uses.

Case Studies

Sarson’s history began in 1794 when they first started making vinegar in Craven Street, London. Today, they make six million litres of Sarson’s vinegar every year – that’s 15 million bottles! Brewed from British malt, using our Wood wool from larch timber grown by the Leighton Estate in Wales and craft brewed in Siberian pine vats. The process takes seven days to create a rich and round taste and it has been done in the same way for over 200 years using quality British ingredients.

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In 1973, a young man called Antonio Vicente decided to dedicate himself to preserving forests in his native Brazil. Agricultural land was being bought off by the government for the expansion of cattle grazing and industry, which worsened the impending lack of water springs, leading to them eventually dry up. Vicente wanted to plant trees … Continue reading Treebilee

Business start ups

Great British Wood wool Ltd prides itself in supplying quality wood wool to any company that is after it; whether it be hamper companies, packaging for heavier items such as pottery and engineering parts, shellfish packing, malt vinegar production, stuffing teddy bears or taxidermy. You name it, we can supply it. Great British Wood wool … Continue reading Business start ups

Heather and Bale

The Great British Wood wool Company is proud to be a part of thriving, home grown British businesses. The British Georgian poet, Wilfrid Wilson Gibson, once wrote: “God bring me to Northumberland, the land of my delight”. He had a deep love for the North East that resonates with so many in the world we … Continue reading Heather and Bale