In 1973, a young man called Antonio Vicente decided to dedicate himself to preserving forests in his native Brazil. Agricultural land was being bought off by the government for the expansion of cattle grazing and industry, which worsened the impending lack of water springs, leading to them eventually dry up.
Vicente wanted to plant trees in an attempt to bring back the natural forest and save the water springs. He was laughed at, called a fool and told it would be a waste of time. Thank goodness he never listened to the naysayers.
Over 40 years later, it is estimated that Vicente has planted over 50,000 trees on his 31 hectare Serra da Mantiqueira mountain range property.
Now it’s 2021 and the Royal family has taken a page out of Vicente’s book and Great British Wood wool Ltd will be supporting this initiative every step of the way.
The Queen’s Green Canopy (QGC) initiative is encouraging everyone to mark The Queen’s Platinum Jubilee in 2022 by planting trees. Wherever you are in the UK, you can plant a tree to celebrate The Queen’s 70 years of service to the nation.
‘The Queen’s Green Canopy will create a network of individual trees, avenues, copses and whole woodlands in honour of The Queen’s service and the legacy she has built. This will create a green legacy of its own, with every tree planted bringing benefits for people, wildlife and climate, now and for the future.’
Great British Wood wool Ltd is equally committed to replanting for the future. In this day and age, eco-friendly products are becoming more and more essential and Great British Wood wool certainly does its bit to fit that bill.
From a standing tree turned in to a wood wool bale, absolutely nothing is added, it is just wood. Our product is 100% natural. All of our wood wool is manufactured using timber from well managed British woodlands which are committed to replanting for the future.
The majority of our timber is sourced within a 30 mile radius of our production facility which minimises our carbon footprint and reduces our impact on the environment. Our wood wool is a high quality, natural product and is capable of retaining its properties for many intended uses. At the end of its life, in the right conditions, it is biodegradable and will breakdown naturally in your compost bin.
Great British Wood wool, as you can tell, is fully committed to preserving our nature for future generations. Much like the aptly named ‘Treebilee’, we recognise the need for planting sustainably and creating a legacy for those to follow in the future.
As you may know, Prince Charles unveiled his idea for the ‘Treebilee’ as an initiative to celebrate Her Majesty, the Queen’s 70long serving years on the throne; her platinum Jubilee. It has been documented that the Queen has planted up to 1500 trees in her time at the head of the table, so this initiative is not only something she could be considered a master of by now, but also something she and her family feel very strongly about, and rightfully so.
In 2020 deforestation in the Amazon rainforest reached more than 11,100 square kilometres, with an increase of 9.5 percent over the previous year, according to the Brazilian Institute for Space Research. For environmentalists, this means that 626 million trees were felled in just one year.
These sorts of alarming statistics are just the tip of the iceberg. It does not take much internet search time to realise just how devastatingly fast the natural world is changing, and not for the better.
Great British Wood wool is one of just thousands of companies that are trying to make a difference. It is very easy to simply throw around words and phrases like ‘eco-friendly’, ‘sustainability’, ‘heal the Earth’, ‘raise awareness’ and so on. It is another thing to actually and proactively make a change.
Great British Wood wool aims to continue to provide an all-natural alternative to plastic packaging, to reduce its impact on the environment, and uses the opportunity to replant for the future. The aim is to use the ‘eco-friendly’, ‘sustainable’ tags and confidently mean it.
The ‘Treebilee’ initiative is, in our opinion, the best way to celebrate the Queen’s platinum Jubilee. It is the ultimate example of using a position of influence to raise awareness and start something that millions will undoubtedly follow.
Great British Wood wool will be at the front of the queue, waiting for our chance to plant our trees for the Jubilee. You should be too!
If one man in Brazil can commit to planting over 50 000 trees over 40 years without any recognition during that time, then 66 million UK citizens can surely each plant just one tree.
Take a selfie, post it to Facebook, Instagram, Tiktok or on your local village notice board, and feel good about doing your bit for mother nature.